If you’re using your dealer websites as a marketing tool, there are certain things that it must have in order for it to serve its purpose. Some of the things that are frequently recommended are contact forms, inventory listings, and staff introduction pages. With the new age of internet marketing, it is also very important that your dealer website have an automotive live chat function.We live in a time where the new form of ‘written communication’ has become the text message, instant message, and e-mail. Hardly anyone picks up their phone unless they have to, and written letters are a thing of the past. Marketing has become mostly internet focused, and the search for anything consumers are looking to purchase begins on the internet. This rings true for everything from toasters and televisions to houses and cars. It is essential now more than ever that your dealer websites are equipped and functional for today’s technologically savvy consumer.Most dealers aim to have as much information on their website as possible to prevent customers from having any questions. Though this is an okay approach, there’s no way that you could answer every potential question that a customer may have. Also, you can’t assume that a customer is just going to pick up their phone and call you if they don’t see the answer they are looking for on your dealer website. This is where automotive live chat software becomes an essential tool.When a customer lands on your dealer website, a live chat function allows you to announce yourself to your visitor. Just a greeting, your name, and the fact that you’re there to help can speak greatly to a visitor and shows that you care about, and acknowledge their presence.An ideal dealership would be open 24 hours a day, 7 days a week to be available to all customers with all schedules and needs, but they’re not. However, your dealer website is open 24/7. If a customer has a question and it is after hours, who is going to answer it? Automotive live chat software enables a trained representative to be available at any time, day or night, to answer inquiries, collect information, and deliver the lead to your dealership. This feature ensures that your dealer websites are never left unattended, just as you would never leave your showroom or car lot unattended during business hours. Unlike your physical dealership location and staff, live chat representatives have you covered on and off business hours.These days, customers are looking for things now. They are looking for instant gratification, and they do not want to wait for anything, including an answer to their automotive inquiries. Automotive live chat enables you to reach out to your customers and provide the instant answers that they so desire.Leads produced from your own dealer website are of much better quality than those generated from third party lead sources. In order to capture these quality website leads, you need to have some sort of process in place that can track who came to your site, and what they were interested in. While analytical tracking can come in handy, there is no substitute for a real-time conversation that automotive live chat software enables you to engage in. Providing customers with an incomparable level of customer service will not only make them more willing to do business with you and provide information, but also make them more likely to pass on your dealership name to their friends and family and earn you referral business.Automotive live chat software provides a proactive solution to engaging and capturing your dealer websites’ traffic and converting them into leads and sales. Without having a fully staffed and dedicated department to take care of this on a constant, 24/7 basis, you are missing opportunity after opportunity to get more quality leads and sales that are the building blocks to any successful dealership.